商务英语作文

口语练习

Work in pairs. Your company has a large cash surplus and wants to invest in shares. Loot at the information about Ramsden Breweries plc and Bute Chemicals plc. Which company would you invest in?

你的公司拥有大量的盈余现金，想投资股票。看下列两家上市公司：拉姆斯登啤酒有限公司和比特化工股份有限公司的相关情况，你打算投资那家公司？

参考词汇和表达：

factors to consider when making investment options 选择投资时需要考虑的因素

yield the desired level of profits 到达预期利润水平

with limited export performance 出口业绩有限

smaller scale industry adds to the flexibility 规模小的企业更有灵活性

an industry with clear growth potential, particularly in export markets 明显有发展潜力的工业，特别是在出口市场上。

the restructuring programme would deliver he company’s performance improvement 重组计划将提高该公司的绩效

the consolidation strategy increase its investment and bring in greater operating margins.合并策略将增加其实投资，带来更大的经营利润

Bute Chemical plc Financial highlights 1998

turnover (￡m)profit (￡m)

98 97

Bute Chemicals in

1

Drinks

industry set

to grow by

12% next year

News headline Ramsden to cut 500 jobs in

restructuring programme

Write a 120-140 word report comparing the two companies and recommending the most suitable investment. Before you write, think carefully about the following.

How many parts will the report have?

What heading will each part have?

What information will each part contain?

写一份120-140字的报告，对上述两家公司进行比较，并推荐最适合投资的一家公司。写之前，先考虑以下各点。

报告应该又几个部分组成

各个部分的标题是什么

各个部分应该包含那些信息

参考例文

Ramsden Breweries and Bute Chemicals: investment potential.

Introduction

This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest in.

Ramsden

The company had mixed results last year, although turnover increased by approximately 25%, net profit rose by less than 4%, however, restructuring may be to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits. Bute

Results were disappointed, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumoured merger seems likely to push up the share 2

price considerably.

Conclusion

Despite the merger rumours, any investment in Bute Chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is still profitable and has definite potentials for further growth.

Recommendation

We would recommend investment in Ramsden Breweries.

二、

Write a short passage of about 300 words based on the following topic.(30points)

What are the effects of current financial crisis on Chinese economy(some specific industry)?

3